Those who know me, know Personal Branding is something close to my heart, because with the right congruent and original strategy, it can present you as the best version of you, no quibbles, and that’s important for me. I like to see people shine and create maximum value for themselves. Now, Wealth Dynamics is super important to me too, and it’s possibly the smartest business/philosophy formula I’ve ever encountered. It’s Roger Hamilton’s brainchild and it’s the fastest way for entrepreneurs to find their flow. If you’ve never heard of it, I suggest you check it out immediately.
Wealth Dynamics in a Nutshell
So, how can Personal Branding find a synergy with Wealth Dynamics?
Well, first, let’s look at what the formula suggests are the eight ways to create wealth:
1. The Creator – Builds innovative products
2. The Star – Builds an influential brand
3. The Supporter – Builds high performance teams
4. The Deal Maker – Brings deals together
5. The Trader – Buying and selling commodities
6. The Accumulator – Buying and holding assets
7. The Lord – Controlling cashflow producing assets
8. The Mechanic – Creating a duplicatable system
Now, I imagine once you’ve taken the test online or even with a brief analysis from afar, you’ll be able to see which camp you’ll more or less fall into. Some are in two camps, some are in more, but it’s normally always the case that one of these business profiles will be where you lead. This (if it has a similar affect on you like it did with me) will really excite you and on its own you can do wonders with this understanding. It’s utterly mind-transformational once you get stuck into the bones of it. Once you do, imagine what fun you could have putting that into a personal brand and strategy for yourself? This is where you can really hit the message home for the world to see.
Wealth Profiles Brainstormed
So, for example, if you are a Star profile, you will (I assume) be confident, unafraid, and live for a centre of attention. You’ll be an Oprah Winfrey of your industry. Your handshakes can be free, your smile wider, your charm and engagement contagious and your website and collateral so unapologetic and showbiz-like, that it screams Broadway.
If you are a Deal Maker, you’ll be a Donald Trump of the world. Your reputation will be the most important thing you own, your network will be the biggest thing west of the Adriatic Sea, and you’ll have a website and gloss about your presence that says you’re one hell of a cool customer. You’ll list your deals so publically people will think you’re collecting stamps.
If you’re a Creator profile, you’ll no doubt have seven separate multi-billion dollar companies like Richard Branson (or nearly, right?). You’ll have the power of influence, you’ll understand leverage like most people understand their ABC’s, and you’ll unquestionably be close to being knighted (assuming you’re in the British Empire, of course – for everyone else, will a cup of English tea, suffice?).
So, it starts to make you think doesn’t it? Whatever wealth profile you are, there’ll be a hundred compelling strategies you can think of when it comes to positioning your brand.
If you’re a leading, more spotlight-facing business personality, your blogs, your articles, your brand design, your press photos, etc. will be a tad more celebratory, a bit more self-absorbed and perhaps even a little ostentatious because people will be inspired and intrigued by what you do. It’s a fact, if you’re a creator of meaningful things, people want to know you, regardless of any amount of self-love. Sorry to bring a football analogy to the table here (for all you ladies out there) but look at Jose Mourinho. Never has anyone said they are a “special one” as much as he has and yet he is still loved by many. His style works for him, and it works for him very well. A book from Richard Branson on how he makes his fortunes would outsell anything he published on solving World Peace. If you’re a leading personality, don’t be afraid to wrap your own personality around what you do and display your brand with pride.
Likewise, if you’re a more supporting, helpful, altruistic business personality, your writings and published efforts will all be about giving the reader or listener serious amounts of value. That is all you will care about, not how you look in your press photography and certainly not what your web designers send you to review. You will pump info out into the social media stratosphere and people will suck onto it because they will directly benefit from it. You’re a healer in their eyes, and their intentions of “liking” you will be different to why they would like a Branson of the world, but the result can still be as impactful for you.
So understand this. The Wealth Dynamics formula can have a major impact on your personal brand. You just need an open page in your book, a clear diary ahead and a whirring mind. That’s the perfect concoction to start your exploration.
So, look. First, you should reaffirm who you are in the wealth building world – get that straightened out and understood. It’s important you do this. Then get creative and start to conceptualise how you can turn that into a congruent and original approach both offline and online with everything you touch. What you stand for should match your displayed values. What you are looking for should be clear in your brand positioning. Who you are should be obvious from your first handshake. Your digital strategy should be helping your wealth objectives. Your personal brand should be congruent to you and if you want the best value out of your life, then it should be connected to your wealth profile too.
Personally, I love to meet people from all ends of the Wealth Dynamics spectrum, so feel free to connect and tell me what you are and what your own thoughts are to this formula. Remember, the world’s best teams are built with a good mix of these profiles, so no matter who or what you are, you’ll make a great partner to somebody, maybe even me.
Finally, good luck, and I hope it transforms your business life like it did my own.
P.s. I had the pleasure of writing this article initially for whatworkswhere.com, an international departure lounge for the jet-setting minds of New Media professionals.