There’s been a debate for a while on whether coffee shops should just make it easier for customers to come in and use internet without having store cards, and log-ins, and limited single hour sessions and a whole host of other hoops to jump.
Well, the simplistic and creative execution from a coffee chain in Holland adds a new dimension to the whole picture.
The Coffee Company make their WiFi completely free, and the reason is simple. They use their connection spot as an internal marketing and communication device. Each store periodically changes the name of their WiFi connection to suit relevant marketing offers of the day, or other amusing and blatant plugs. Things like “Mmm…. YummyMuffinsOnly1.99″ or “HaveYouTriedTheCarrotCake?”
A great example of simple but effective guerrilla-type marketing.