Brand Influence Gravitas is the game-shifting name I’ve given to the formula and strategies that I have developed which take a primed and ready business and/or an exceptionally talented person, to a number one placement in the industry. To be recognised as a leader, a game-changer, a rising star, a thought-leader. Brand Influence Gravitas wraps the once unobtainable around a very distinct reality.

Now, I’ve thrown you my little ebooklet pitch on this at the bottom of this page. You can either download it now, or you can read on and be patient like a bloody good soul.

You see, when I operate Brand Influence Gravitas, it isn’t solely marketing. It isn’t brand positioning alone. It isn’t just mentoring and guidance. It isn’t simply strategic planning. It isn’t just magic dust. But it is a mixture of them all.

Daryl Goodrich
Britain’s most acclaimed Sports Film-maker and influential catalyst in London’s 2012 Olympics winning bid.

Ben is a wealth of knowledge and a motivational driver when it comes to reputational marketing. His enthusiasm is infectious and his passion is UN-questionable. Ben, as my business partner, took on the task of rebranding and focusing the Daryl Goodrich brand on an International level. Understanding that I’ve been fortunate to be an award-winning Olympic and world sports film-maker, the next goal is to make feature films which is notably the biggest stage of all. The journey is both challenging and rewarding made all the more pleasurable by his guidance and desire to succeed.

It involves carving out a strategy. A desired status. An image. A story. A perception. A style. A persona. And make it a reality. Then working that into a niche, and then a micro-niche, and then being the one person or the one business that prospects, suppliers, partners and the media look to as their number one go-to source. No-one likes a Billy Big Balls of everything. It’s about being focussed and setting the industry alight with a unique and compelling proposition and brand style.

It’s what I apply to a number of my early stage-businesses and partnerships currently and it’s what is seeing them rise through their industries and appear in the eyes of their customers and peers as experts and a real breath of fresh air.

Essentially, it kind of looks like this.

brand + influence + positioning + creative executions = the ultimate Brand Influence Gravitas strategy

So, let’s imagine.

Talent or business + going alone = Y

Talent or business + my brand influence gravitas strategies = Y x pick your frickin’ positive multiple!

One can’t be done without the other. Brand Influence on its own is just a formula. It’s just paperwork. A brilliant business or a talented person without Brand Influence Gravitas is just like anybody else. A slave to the system of hard work.

Afzaal Mauthoor
Mr. Responsible Tourism, author of Mother Nature and founder of Earth Inc

I’ve never met someone from the future before, but I now think I have. Ben is obviously from a distant far beyond place and tries his best to hide it. But his insight, foresight and future brand theories give him away. He is a ball of energy that melts rock. Ben is armouring me with cutting edge personal brand strategies, upgrading me from successful practitioner in my field to a global industry star. His belief in what I am gives me confidence in my road map. His motivation and mentoring makes me chase the big dream and he’s laid down the tracks where I can get there fast. Placing causes at the core of the business/consumer world to bring balance in the way we connect with the everyday planet. We’re made of Future!

Brand Influence Gravitas is the difference between doing okay and achieving something that once upon a time, you could have only ever imagined.

Talk to me if you think I have what you need.

Brand Influence Gravitas. Amen.

Learn more of the revolutionary personal brand enhancing strategy – BIG – and download the ebooklet below.